There are many exciting ways to earn Priority Points and help you unlock new TIER Levels:
When creating an account on Account – ALLIES, you will receive 1000 Priority Points
• As a birthday reward you will be gifted up to 2000 Priority Points provided that an account is created on, Account – ALLIES and your birthday information is filled in
• For each pound spent on stand-alone purchases on ALLIES, you will receive 5 Priority Points
• For each pound spent on auto-replenishment purchases on ALLIES, you will receive 5 Loyalty Points
• By following our account on Instagram, you will receive 50 Priority Points
• By following our account on TikTok, you will receive 50 Priority Points
• For each verified purchase review (limited to 1 review per product), you will earn 500 Priority Points.
• By subscribing to our SMS notifications, you will receive 300 Priority Points
• You will receive 1500 Priority Points on every third order. Each order will require a minimum spend of £100.
• By referring a friend, you and your friend (referee) will also receive a £20 coupon that can be used on purchases with a minimum value of £110.
 • For Silver Tier: you will receive 1000 Priority Points
 • For Gold Tier: you will receive 1250 Priority Points
 • For Platinum Tier: you will receive 1500 Priority Points
 • For Black Tier: you will receive 2000 Priority Points

Glad you asked! We want to make it easy for you to redeem your hard-earned points. Simply click on the "REWARDS POINTS" section under your user account to view all of our exciting reward options.

First, log in to your account via the ‘Rewards Club’ page.

There are three ways to redeem your points:

• If you redeem a monetary reward, a code will appear to copy and paste. The code should then be applied on the entire order, at the last step of checkout. The code will remain in your Redemption History if you wish to use it at a later date

• Upon making a purchase, a drop down box will appear with option(s) for redeeming a coupon code with a certain value, according to your points. If a code is applied to your cart, but you do not checkout and finalize your purchase, please note that these points will not be deducted from your account

• You can also use your points to redeem a full-sized product from the selected items on our Rewards page. If you redeem a product, the item will automatically be added to your cart, provided that you have at least one paid product in your cart before making the redemption. Please note that any item that has been redeemed with loyalty points cannot be returned, exchanged or refunded for monetary compensation. Redeemed items are not subject of refunds or returns.

Please note that loyalty codes are not combinable with any other promotions or campaigns.

Your points will expire if there's no activity within one calendar year.

An activity within our Rewards Program encompasses various actions that you can take to keep your account active and your points from expiring. Here's a breakdown of what qualifies as an activity:

• • Making a purchase
• • Receiving a Perk/Reward (e.g., writing a review, subscribing to SMS, following us on Instagram, etc.) except points/code awarded through our Birthday and Anniversary campaigns
• • Referral completion
• • Referral share
• • Redeeming points/coupons
• • Creating an account 

To collect and redeem Priority Points, make sure you are shopping with the same account and email each time. We will not be able to combine Priority Points from various accounts, even if it is the same account holder name.

Unfortunately, when you return an item, you will lose the Priority Points you earned when buying the item which you want to return.

We're glad you asked! TIER Levels are part of our new Loyalty Programme. Each TIER Level is based solely on a customer’s total pound spent on ALLIES. Simply put, the more you spend, the more you earn and unlock exclusive new TIER Levels.

• SILVER: To unlock SILVER Level, after creating an account, simply spend between £1 - £229 in a rolling calendar year when making purchases on the ALLIES store.

• GOLD: To unlock GOLD Level, after creating an account, spend between £230 - £739 in a rolling calendar year when making purchases on the ALLIES store. If you do not meet your spending threshold after a rolling year from entry date into the tier, you will be automatically moved into the next lowest tier.

• PLATINUM: To unlock PLATINUM Level, after creating an account, spend between £800 - £1,850 in a rolling calendar year when making purchases on the ALLIES store. If you do not meet your spending threshold after a rolling year from entry date into the tier, you will be automatically moved into the next lowest tier.

• BLACK: To unlock BLACK Level, after creating an account, spend £1,850+ in a rolling calendar year when making purchases on the ALLIES store. If you do not meet your spending threshold after a rolling year from entry date into the tier, you will be automatically moved into the next lowest tier.

SILVER (Spend £0 - £229)
• A £15 coupon on your account creation anniversary
• 1000 Priority Points on your birthday
• 1000 Priority Points for every successful referral you make
• Exclusive access to special days e.g. limited time discounts, special promotions

GOLD (Spend £230 - £739)
• A £20 coupon on your account creation anniversary
• 1250 Priority Points on your birthday
• 1250 Priority Points for every successful referral you make
• Exclusive access to special days
• A 20% coupon for unlocking the Gold Level

PLATINUM (Spend £740 - £1,849)
• A £25 coupon on your account creation anniversary
• 1500 Priority Points on your birthday
• 1500 Priority Points for every successful referral you make
• Exclusive access to special days
• A 30% coupon for unlocking the Platinum Level
• Early access to new launches
• A full-size gift of your choice

BLACK (Spend £1,850+)
• A £30 coupon on your account creation anniversary
• 2000 Priority Points on your birthday
• 2000 Priority Points for every successful referral you make
• Exclusive access to special days
• A 40% coupon for unlocking the Black Level
• Early access to new launches
• A full-size gift of your choice
• 1+1 video chat with our founder, Nic

Your TIER Status will be reflected in the Rewards tab in your Account.